Experience the ultimate in visual entertainment with the SAMSUNG 98-Inch Class 4K Crystal UHD DU9000 Series HDR Smart TV. The Supersize Picture Enhancer uses AI-enhanced technology to optimize picture quality for the super large screen, reducing noise and increasing sharpness. With PurColor, you'll see a wider spectrum of colors than traditional RGB models, bringing true-to-life picture quality to your favorite shows and movies. Plus, 4K Upscaling transforms each pixel for improved content, ensuring a clearer picture for more of your entertainment.

Get ready for smooth action and exceptional motion enhancements with the Motion Xcelerator 120Hz. This technology provides crisp visuals at a speed of 120 frames per second, making for a seamless picture that draws you into the action. Whether you're watching a fast-paced sports game or an action-packed movie, you'll feel like you're right in the middle of it all.

The SAMSUNG 98-Inch Class 4K Crystal UHD DU9000 Series HDR Smart TV also features Mega Contrast, which automatically adjusts the brightness and contrast to reduce the difference between light and dark areas. This means that objects on screen stand out more, creating a more immersive viewing experience. With HDR, you'll take in an impressive spectrum of colors and fine details, even in the darkest scenes, with brightness and contrast automatically dialed into their ideal levels in every frame.

But it's not just about the picture - the SAMSUNG 98-Inch Class 4K Crystal UHD DU9000 Series HDR Smart TV also delivers an immersive sound experience. With Q-Symphony, your TV speakers paired with Q-Series and S-Series soundbar operate as one, optimizing all the channels to bring you a powerful sound experience. And with Object Tracking Sound Lite, you'll feel like you're right in the middle of the action.

The SAMSUNG 98-Inch Class 4K Crystal UHD DU9000 Series HDR Smart TV is powered by Tizen, making it easy to stream your favorite shows, play games, and workout with a trainer. With the Crystal Processor 4K, you can watch content you love upgraded to 4K resolution, and with Adaptive Sound, you'll get the best possible audio experience. Plus, with Alexa built-in, you can control your TV with just your voice.

Gamers will love the SAMSUNG 98-Inch Class 4K Crystal UHD DU9000 Series HDR Smart TV, which features a range of gaming enhancements. The Game Bar allows you to enhance your performance in both console and cloud gaming, with features like AI Auto Game Mode, Mini Map Auto Detection, and Virtual Aim Point. With the Motion Xcelerator 120Hz, you'll get smooth action and exceptional motion enhancements, making for a more immersive gaming experience.